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Embedded
from: Who’s Afraid of Blue, Red and Green?, Public Interventions, Boston, USA
2 banners, each ink-jet-print/vinyl mounted on trailer, 2,75 m x 15,85 m
(9 feet x 52 feet);
The public art project was staged in the greater Boston metro area and
co-opted advertising space in a mobile system, the trailer moved between
september 8 and november 7, 2006.
The project was in association with the Tufts University Art Gallery exhibition, Günther Selichar: Media Machines,
September 8 – November 19, 2006 and was organized by G. Selichar and
Tufts University Art Gallery. Generous support came from:
Bundeskanzleramt, Vienna/Austria, The Austrian Cultural Forum, New York, and the Department of Cultural Affairs, Upper Austria.
Video: Ian McFarland, Boston.
Photos: Jeanne Koles, Amy Schlegel, Ian Macfarland, Boston; G.Selichar, Vienna.
Thanks to the team of the tufts university art gallery, medford, especially to jeanne koles for her research and organisational contribution, to patrick lagreca, grossmanmarketing and ian macfarland, killswitch.tv, boston.
Who’s Afraid of Blue, Red, and Green? Public Art Interventions
Selichar has extrapolated his concerns with colored screen surfaces to the public realm in several public art “interventions” which he has staged since 1993 on display at venues in New York City, Shanghai, China, various European cities, and now in Boston.
Most recently, in 2004 Selichar was invited by Creative Time, a temporary public art commissioning agency in New York City, to create a digital animation for its program “The 59th Minute” on the NBC Astrovision Panasonic screen in Times Square.
In Boston, Selichar’s public art intervention was mobile and co-opted traditional advertising space. He typed the word “embedded” on a computer, photographed the screen, and enlarged it to monumental (9 ft. high x 53 ft. long) proportions, employing the rectangular Cinemascope aspect ratio perfectly suited to the format of a tractor trailer. Concept and image are perfectly united in this project.